This Privacy Policy describes how Back to Business, LLC ("we", "us", or "our") collects, uses, and discloses your personal information when you visit russellpeters.com (the "Site"), sign up for communications, or otherwise interact with the Site.

This website is primarily informational and does not currently process ecommerce transactions. The Site is used to provide information about tours, shows, events, and related updates.

Contact
After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a request regarding your personal information, please contact us through our Contact page.

Collecting Personal Information
When you visit the Site, we automatically collect certain information about your device and how you interact with the Site.

This may include:

• Web browser type
• IP address
• Time zone
• Pages viewed
• Referring websites
• Interaction with the Site

This information helps us improve the functionality and performance of the Site.

If you voluntarily sign up to receive updates, newsletters, or announcements, we may collect:

• Your name (if provided)
• Your email address

We do not collect payment information and do not currently sell products through this Site.

In this Privacy Policy, we refer to any information about an identifiable individual as "Personal Information."

How We Use Personal Information
We use Personal Information to:

• Provide information about tour dates, shows, and announcements
• Send marketing communications to subscribers who have opted in
• Improve website performance and visitor experience
• Respond to inquiries or support requests
• Maintain website security and prevent misuse

Sharing Personal Information
We may share Personal Information with service providers that help us operate the Site and communicate with visitors.

For example:

We use Shopify to host and operate our website and may use Shopify's communication tools or other email platforms to send updates to subscribers who have opted in.

You can learn more about how Shopify uses personal information here:
https://www.shopify.com/legal/privacy

We may also disclose information if required to comply with laws or to protect our rights.

We do not sell personal information.

Cookies
We use cookies and similar technologies to improve website functionality and understand how visitors use the Site.

Cookies may help us:

• Understand site traffic
• Improve performance
• Enhance user experience

You can control or disable cookies through your browser settings if you prefer.

Email Communications
If you subscribe to receive communications from us, you may receive updates about events, announcements, or related marketing content.

You may unsubscribe at any time by:

• Clicking the unsubscribe link in emails
• Contacting us directly

We only send marketing emails to users who have voluntarily opted in.

Data Retention
We retain personal information only as long as necessary to:

• Provide communications
• Operate the Site
• Comply with legal obligations

You may request removal of your email from our marketing list at any time.

Do Not Track
Please note that because there is no consistent industry standard for responding to "Do Not Track" signals, we do not alter our data practices when such signals are detected.

Changes
We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Updates will be posted on this page.

Last updated: 3/19/2026